Privacy Policy

Platika ("we", "us", or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect information when you use the Platika mobile application, website, and waitlist services (collectively, the "Services").

By using Platika, you agree to the practices described in this Privacy Policy.

1. Who We Are

Platika is an AI-powered nutrition tracking application that helps users estimate calories, protein, carbohydrates, fats, and other nutritional information.

Platika is owned and operated by Evgeny Valdman, a self-employed business operator registered in Israel. References to "we", "us", or "our" in this Privacy Policy mean the operator of Platika.

Users can analyze food photographs, describe meals in text, calculate nutrition for homemade recipes, save frequently eaten meals, and monitor their nutrition progress.

If you have any questions about this Privacy Policy, you can contact us at:

Email: hello@luminanova.net

2. Information We Collect

2.1 Information You Provide

Waitlist Information

If you sign up for our waitlist, we may collect:

• Email address
• Name (optional)

This information is used solely to notify you about:

• Beta access
• Product updates
• Launch announcements

2.2 Food Photos, Meal Descriptions, and Recipes

When you choose to analyze a meal, the food image, text-based meal description, or recipe information (such as ingredients and quantities) you provide is transmitted to Google's Gemini API to generate nutrition estimates and meal insights.

This information is processed only for analysis purposes.

2.3 Usage Analytics

We use Amplitude, a third-party product analytics service, to understand how users interact with Platika and improve our Services.

Depending on the SDK configuration, analytics information may include:

• A pseudonymous device or installation identifier;
• Device model and operating system;
• Application version;
• App session information;
• Screens visited and features used;
• Interaction events, such as completing a food scan, adding a meal to the diary, or viewing subscription options;
• Access status, such as complimentary access, expired access, or Premium;
• Events related to access eligibility and expiration, AI scan limits, subscription screen views, and subscription conversions, where implemented;
• Event timestamps;
• Approximate location derived from an IP address, where enabled.

We use this information to understand user engagement, identify technical issues, improve application functionality, and analyze how users interact with our Services.

We do not intentionally include food photographs, meal descriptions, detailed nutrition logs, body weight, or individual nutrition goals in our product analytics events.

2.4 Advertising Measurement

We use Meta's advertising technologies, including the Meta SDK, to measure the performance of advertising campaigns for Platika on Facebook and Instagram.

Depending on the SDK configuration and applicable privacy requirements, information processed for advertising measurement may include:

• App installation and launch events;
• Subscription trial and purchase events;
• Device and application information;
• Event timestamps;
• IP address and related technical information;
• Device or app identifiers, where permitted.

We use this information to understand advertising campaign performance, measure conversions, and improve our advertising campaigns.

We do not intentionally share food photographs, meal descriptions, detailed nutrition logs, body weight, or individual nutrition goals with Meta for advertising purposes.

We do not use these technologies for cross-app tracking that requires permission under Apple's App Tracking Transparency framework unless the required permission has been obtained.

3. Information Stored on Your Device

Meal history, nutrition logs, personal nutrition goals, achievements, and progress data are stored locally on your device and are not uploaded to Platika servers. This includes:

• Meal history
• Nutrition logs
• Daily protein goals
• Daily calorie goals
• Progress data
• Achievements and streaks
• Food analysis results

Limited technical and usage information may be transmitted to Amplitude and Meta as described in Sections 2.3 and 2.4. Information you voluntarily submit for AI analysis is processed separately through Google's Gemini API, as described in Section 5.

Information used to manage complimentary access and Premium entitlements, such as access timestamps and entitlement status, may be stored locally on your device and/or verified through the applicable app store, as described in Section 8.

Deleting the application may remove locally stored data from your device.

4. How We Use Information

We use information to:

• Analyze food photos, meal descriptions, and recipes
• Estimate protein, calories, carbohydrates, and fats
• Generate meal quality insights
• Calculate daily nutrition progress
• Display achievements and progress tracking
• Notify waitlist subscribers about product availability and updates
• Improve the quality and reliability of our Services
• Understand how users interact with the application
• Measure feature usage and engagement
• Analyze onboarding and food-logging completion rates
• Improve application reliability and usability
• Measure advertising campaign performance
• Analyze subscription-related conversion events
• Improve the effectiveness of our advertising campaigns

5. AI Processing

Platika uses Google's Gemini API to analyze the following information you submit:

• Food photographs
• Text-based meal descriptions
• Recipe ingredients and quantities
• Other information voluntarily submitted for nutritional analysis

When you submit this information:

• It is securely transmitted to Google's Gemini API.
• It is processed to generate nutritional estimates and meal insights.
• We do not use food photos to identify users.
• We do not sell food photos.
• We do not use food photos for advertising purposes.

AI-generated nutritional information may be inaccurate and should be reviewed by users. Third-party providers may process data according to their own privacy policies.

6. Accuracy of Results

Platika uses artificial intelligence to estimate nutrition information.

Nutrition values, food recognition results, meal scores, recommendations, and insights are AI-generated estimates and may not always be accurate.

Users should review results and use their own judgment when making dietary decisions.

7. Medical Disclaimer

Platika is not a medical device.

Platika does not provide:

• Medical advice
• Medical diagnosis
• Medical treatment
• Professional nutritional counseling

The information provided by Platika is intended for informational and educational purposes only.

Always consult qualified healthcare professionals regarding medical or dietary concerns.

8. Subscriptions and Purchases

Complimentary Access

Platika provides eligible users with a one-time complimentary period of 72 hours of unlimited AI-powered food analysis. For new users, this period begins on the first app launch after installation; for existing users, it begins on the first launch after updating to the version that introduces this model. It is granted once and is not restarted by subsequent app updates.

Complimentary access is an in-app access period, not a paid subscription or subscription free trial. It does not require payment information and does not automatically convert into a paid subscription. After it expires, AI-powered food analysis requires an active Premium subscription.

To determine eligibility for complimentary access, calculate its expiration, and manage Premium entitlements, Platika may process limited technical information. Depending on the implementation, this may include:

• Complimentary access start and expiration timestamps;
• Access eligibility or entitlement status;
• App installation or device identifiers.

Premium Subscriptions

Premium subscriptions are offered through the Apple App Store and, where available, Google Play. Subscription purchases and billing are processed by the applicable app store.

Depending on the subscription infrastructure used, Platika may receive limited transaction-related information, such as:

• Subscription status;
• Product or subscription type;
• Purchase, renewal, and expiration dates;
• Transaction identifiers.

This information is used to manage complimentary access and subscription entitlements, verify purchases, and provide customer support. Platika does not receive or store complete payment card details.

9. Data Sharing

We do not sell personal information.

We share information with service providers only as necessary for the purposes described in this Privacy Policy, subject to applicable privacy requirements.

Service Providers

The information processed by each provider depends on the features used, the technical configuration, and applicable privacy choices.

10. Data Retention

Waitlist Data

Waitlist information may be retained until:

• The product launch is completed;
• You unsubscribe;
• You request deletion.

Food Photos

Food photos are transmitted for analysis and are not stored by Platika after processing is completed.

Local Nutrition Data

Meal history, goals, achievements, and progress remain stored on your device until deleted by you or removed when the application is uninstalled.

Analytics and Advertising Data

Technical, analytics, and advertising measurement information may be processed and retained by our service providers according to their applicable retention policies, contractual obligations, and configured settings.

Retention periods may vary depending on the type of information, the provider, and applicable legal requirements.

You may contact us at hello@luminanova.net to request information about your personal data or exercise applicable deletion rights.

11. Your Privacy Rights

Depending on your location, you may have rights regarding your personal information, including:

• Access to your data
• Correction of inaccurate information
• Deletion of personal information
• Withdrawal of consent
• Data portability where applicable

You may also:

• Request information about personal data processed in connection with your use of Platika;
• Request deletion or correction where applicable;
• Exercise applicable rights to object to or restrict certain processing;
• Manage relevant privacy preferences through device settings and third-party platform controls.

Certain requests may be subject to applicable legal requirements and technical limitations.

To exercise these rights, contact us at:

hello@luminanova.net

12. International Users

Our service providers may process information in countries outside your country of residence.

By using Platika, you acknowledge that information may be transferred and processed internationally as necessary to provide the Services.

13. Children's Privacy

Platika is not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, please contact us so we can take appropriate action.

14. Security

We use reasonable administrative, technical, and organizational measures to protect information processed through our Services.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

15. Third-Party Privacy Policies

Our service providers process information according to their own privacy policies:

• Google Privacy Policy
• Amplitude Privacy Policy
• Meta Privacy Policy
• Apple Privacy Policy
• Google Play Terms of Service

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If material changes are made, we will update the "Last Updated" date at the top of this document.

We encourage users to review this Privacy Policy periodically.

17. Contact Us

If you have questions about this Privacy Policy or your privacy rights, please contact us: